Industry insights & inspiration

Free to access articles to support and inspire both advertisers and publishers

Over the next decade the affiliate industry is set to experience 3x growth*. We’re here to support the future: growth, training, sustainability, profitability and quality of the industry.

*according to the Affiliate Marketing Benchmark Report 2022

Setting A Competitive Commission Rate For Your Affiliate Program By Understanding Competitor Commission Structures

Understanding your competitors' commission structures can help you set your own commission rates competitively, so you can attract publishers while remaining profitable. By analysing your competitors' commission rates, you can gain insight into what rates are currently being offered in your industry. This information can help you determine what rates

Define Your Brand Identity Before Launching Your Affiliate Program

Defining your brand identity is a crucial step in creating a successful affiliate marketing program. It requires establishing a unique and consistent image of your brand that resonates with your target audience. A strong brand identity helps differentiate you from your competitors and makes your brand easily recognisable. To define

Why Affiliate Marketing Is the Most Sustainable Marketing Channel for Brands

One of the key reasons why affiliate marketing is the most sustainable marketing channel for brands is that it is highly cost-effective. Brands only pay their affiliates when a sale or lead is generated, meaning that they don't have to invest in advertising unless they are sure that it will

Future Trend Predictions for UK Affiliate Marketing in 2024

Affiliate marketing has been a popular way for businesses to promote their products and services for many years, and this trend is expected to continue into the future. The UK affiliate marketing industry has been growing steadily over the past few years, and there are several trends that are expected

Entry-level Affiliate Programme for SMEs – No Set Up Cost and Low-Risk Commercials with Awin Access

Don’t have an affiliate program yet for your brand? Getting started is easy with Awin Access!Awin Access is a simple to use and affordable affiliate solution created to help small businesses grow. Designed with beginners in mind, it’s an effective way to reach new customers, increase sales, and enjoy your

5 Ways Publishers can increase their Sales Conversion Rate to Affiliate Programs

Affiliate marketing is a great way to earn money online. However, simply driving traffic is not enough. To maximise your earnings, you need to focus on increasing your conversion rate. In this article, we’ll discuss 5 ways to increase your conversion rate for affiliate traffic. Choose the Right Affiliate ProgramsThe

Benefits of an Advertiser providing a New Customer Offer as an Acquisition Tool in Affiliate Marketing

Affiliate marketing has become an essential part of the online business world, and it offers a plethora of benefits to both advertisers and publishers. One of the most effective acquisition tools in affiliate marketing is a new customer offer. A new customer offer is an incentive that encourages first-time customers

Online Software Tools to help you create Banner Adverts for your Affiliate Program

If you are an affiliate marketer in the UK, creating banner advertisements is a crucial aspect of your online advertising strategy. However, not everyone has the skills or software to create high-quality banners from scratch. Luckily, there are many online software tools available that can help you create eye-catching banner

How to Launch an Affiliate Program in the UK

Launching an affiliate program can be a great way to drive traffic and sales to your business in the UK. An affiliate program is a marketing strategy where you pay affiliates to promote your products or services and drive traffic to your website. Here’s a step-by-step guide on how to